Marvel Comics in association with Florida Department of Citrus has introduced their new mascot, Captain Citrus! While the department was figuring out ways with Marvel to explore their campaigns regarding product placement in Marvel movies, they ended up exploring a whole new arena of possibilities with Marvel on their side.
Captain Citrus, the official mascot of the Department was a good-humored and a happy-go-lucky character from outer space which was brought into existence to reach out to families across the world to deliver a single message. With Marvel’s partnership, came the BIG IDEA! The idea was to launch a Superhero who would connect with children and families to share the message of nutritional advantages of Florida Citrus on a global scale. This collaboration is an interesting one and an excellent example of reaching the audiences.
To watch the trailer of Captain Citrus, click here http://goo.gl/1qLSc6